Friday, July 6, 2012
Viral Marketing Tips
Viral Marketing
It is very likely that if you mention the word "FUA" automatically the reader is referred to that video where a character appears completely drunk voicing their "philosophy of life," it is indisputable that this is a perfect example, and especially recently, to illustrate the scope of viral marketing and then move on to the capabilities.
Let's start by defining what is viral marketing.
Viral marketing is not related to a virus that can destroy our computer, but in essence it acts like a virus in a way to spread from cell to cell, hence the term viral, ie moving from one computer rather, from one user to another managed to attract a significant number of traffic.
Actually the concept of viral marketing has its roots in the concept of word of mouth advertising, which incidentally, is the best advertising method, but the slower until the advent of YouTube and other channels that are infinitely more rapid dissemination as the number of people who have access to information is exponential, not linear.
Considerations of a viral marketing campaign.
A virus is transmitted only if it is easy to pass, just as a viral marketing campaign will spread only if it is easy to transmit. Never add to your campaign or get registration forms e-mail addresses. Propose an exchange of personal data or registration in exchange for free information generated resistance. His viral campaign will be vaccinated sooner than you think. The idea is that the content of the campaign is so good that people post just run to register itself, if that's the intention.
Test, test and test again.
Like other processes of marketing viral marketing is a matter of statistics. Probably the first time failure to achieve the expected result, but as is proper promotion success will follow.
There is nothing more false as the perfect campaign, the campaign will work 100% sure, marketing is not an exact science, it's actually quite inaccurate. There are certain guidelines that allow some level to minimize the margin of error, but nothing is certain in marketing. This is important if your first campaign does not bring the expected results do not give up, try again until you find the right formula that works for your business.
Try to get your message to be transmitted without looking like an ad, people do not like that feeling of being sponsoring a product or service, but on the other hand, those same people like to buy.
DANGER!
I call your attention? Well, the idea is to be creative in your viral campaigns.
In our next post will talk more of the elements of a viral marketing campaign and some ideas.
We read soon.
www.corefix.com.mx
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