Tuesday, July 3, 2012

Coworking: New Business Methods Collaboration


The current economic crisis is changing the paradigm of business organization in the past. A few years ago, nobody would have thought even the idea of ​​renting miniespacios work in large offices. However, this is the case today.

But what exactly is coworking? Basically what has been mentioned, freelance professional groups working in a common area, which promotes the synergy at work and, above all, opportunities for business collaboration.

This formula appeared through the experience of business centers (which help to save many fixed costs of office, as well as provide a customer service professional at a low cost) and incubators (which develop on especially in universities and business schools).

It is interesting to see how in times of economic austerity, to create and promote job opportunities in which the human factor premium than the economic factor. Unfortunately, it is possible that in a country where appearances are valued both as here, the idea did not materialize completely finished.

In hostile environments like these, entrepreneurs must have very few fixed costs, and focus investment in variable costs (that only appear when you sell a product) and marketing (to promote and position your brand). Only thus can withstand the ravages of the market that try to sink them.

The importance of networking networks, coupled with the great possibilities that online marketing provides us with today's technology makes today's entrepreneurs have a full arsenal of powerful marketing tools, which until recently appeared only in the dreams of some businessmen.

If professional or entrepreneur, is looking for space to practice the coworking, you will be pleased to know that there are a large number of developers who have started to manage this lucrative business as a form of income diversification in an industry that, frankly, I needed it.

We live in a fascinating, full of great change, where the paradigms of the past no longer are, and where you can experience and reach a target audience as wide as the world with very small investment. Indeed, it seems that the time has come for entrepreneurs. Hopefully he comes to stay long.



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