How to boost your sales letter conversion rate

Emotion and reason to mix very well together to make great sales techniques. Expert copywriter, while
writing their sales copy in a systematic and methodological approach, using all the emotions and emotional triggers
time.

The famous Robert Collier must have been a true master of this technique. When I studied some of his letters,
I discovered the use of emotional stimuli so subtle you hardly notice it. What a wonderful way
sale.

Using the techniques of selling emotion brings results, as the example of Collier shows.

Some people, however, consider such methods, particularly when the emotion is used as a sort of persuading "art".

It is not!

On the contrary.
Sales techniques and sales processes are methodologically systematic and iterative measurable milestones,
with which the offer allows the buyer to see the end result or how to reach his goal in a profitable
manner.

Emotion in everyday life is a reflection of the mental state of someone's existence. Common emotions are based on
physical (internal) and social (external) sensory feelings.
The pleasure and sadness, joy and disgust, love and hate, courage and anxiety can be described in both
physiological and psychological terms.

Sometimes the emotion is considered as the exact opposite of reason. In fact, the emotional reactions occasionally
often unwanted by the individual experiencing them, can not be controlled by reason. But most of the time in
everyday life, this is not true.

More often than not, passion, emotion, or feeling is supported by logical arguments. In addition, researchers
suggest that in general there is no thought on the "purely" on emotion or "purely" on intellectual logic. More
knowledge and the findings are based on a mixture of both.

That's why emotional labor sales techniques.

In our modern society most people's basic needs, such as physiological, safety and belonging (the
lower levels of Maslow's hierarchy of human needs (http://www.maslow.org/sub/mas_notes.htm) are
met. So their needs come from the top of the pyramid: the need for status, fame, glory, recognition,
attention, reputation, appreciation, and dignity, even dominance. Higher (sub) levels lead to the need
respect for self, including feelings such as confidence, competence, achievement, mastery, independence and
freedom.

As Maslow stressed so perfectly, in order to achieve a higher level for its pyramid is necessary to have the
lower needs taken care of, at least to a considerable extent.
That's where the fear of loss comes into play almost always triggered by an emotion, followed by logic and reason
which tells us that this could really happen.

Insurance companies know this. And they use it in their commercials. A perfect example of emotional sales
techniques.
Another is used for skin care products: 'Because I deserve it'.

You see, we are emotional creatures.
We think emotionally, emotionally act and make decisions emotionally.

Proof that I can, but do not want to be flamed, so I take my wife just as an example.
If I ask her why she bought that pair of new shoes, say, 'I need!', Of course.
Sound familiar?

And what about this ad famous by David Ogilvy:

"At 60 mph the loudest noise in this new Rolls Royce comes from electric clock."

Reading that, you do not want to experience the sound only once?

So, we are very emotional creatures.
Yet, no one wants to be thought of as 'emotional' and then we use 'logical' arguments to justify our
purchasing habits.

People buy things they do not need just to satisfy a desire that can not be eliminated by other means and then
justify their decisions with logical arguments.

This is because emotion and reason mix very well together to make excellent sales technique.

If you really use it, I guarantee you will benefit from it .......