Search Engine Optimization vs. Pay Per Click Explained

SEO and PPC campaigns can be very difficult to understand even if you're an expert. I'll try to make this a bit 'more digestible by breaking it down to one topic at a time.

The way SEO works

Search Engine Optimization is the process of improving the quality or the volume of Internet traffic to a website from search engines (Google, Yahoo, Ask, etc..) When using a search engine to find a topic you will see that there are about 10 websites that arrive on the first page. You might also notice that you're more likely to click and find the information you're looking at first page. These top 10 are extremely difficult to achieve unless you have a web presence is very pronounced. In general, the higher is the result in the page, the site gets more shots. The objective of an SEO campaign is to get the client's website on the first page of a search engine in the highest ranking.

An SEO campaign can get a client to a ranking higher on the page with the creation of a network of content that will aim at the customer site. What kind of content you may ask? It can be anything from articles to videos to images that all have something to do with the client's product. This gives you the presence on the web site.

How different is PPC?

Pay Per Click an ad is an ad that a customer pays for a search engine to get the ad on the first page. The announcement will not be ranked among the top 10 organic results rather is on the top or side of the page. These are paid to the announcement that the hope of the customer to get the most out of traffic without having to create content, video, images, etc. (as you do with SEO). This type of campaign may require immediate action (since it is the first page), but you are paying a fee every time someone clicks on your link. This can potentially drain the advertising budget very quickly ....