Corporate Blogs - Why do companies have to lose the fear factor Blogging

Some companies are naturally more forward looking than others, and become early adopters of new technologies and strategies. The year 1980 saw the dawn of both personal computers and desktop publishing, while the mid-year 1990 corporate Web sites has emerged as the must-have tool.

Yet in the early '90s, the Web sites were a largely unknown quantity, and many companies have seen the well-paid engineers have built websites with suspicion, as if they were an alien species that are home to world domination plans .

Today, of course, is unthinkable that a company should choose not to have a website, because a website is the public face of an organization, and is a key way to strengthen the brand values ​​and engage customers.

As we head into a new decade, organizations are again facing another technological revolution: social media.

Many organizations consider blogging as a phenomenon of new-fangled, but it's been around since the beginning of 1990 - almost as long as the Internet itself. Blogging has long been accepted and embraced by the people as a good and effective way to communicate with colleagues on land, and increasingly expect their favorite brands to follow suit, as the company's blog.

Corporate blogging can not fit all business models, but companies should be more opportunities for marketing, advertising and PR offered by social media, corporate blogging in particular. The benefits are well documented (see a previous article "Corporate Blogging - Why a business blog should be part of the Marketing Mix" (twurl.nl/6oqauo).

Here are three common activities cited concerns about corporate blogging. It also outlines the reasons why these fears are unfounded.

1 Fears corporate blogging: Blogs take too long.

There is no escaping the fact that the use of a good corporate blog takes time. But show me a marketing strategy that eats time. The truth is that successful blogs are blogs enthusiasts, whatever subject they fight, and where there is passion, people find the time.

In small businesses, the elderly, as a founding partner, MD and CEO - are the Penning corporate blogs. These are people whose writing is generally guided by the same passion that fuels their daily lives.

In large organizations are commonly the blog created by a team of people, thus spreading the load. Most organizations are many employees are only too happy to volunteer their services as a corporate blogger, because it enhances their job satisfaction, their visibility in the workplace and their marketability as an employee.

Corporate blogging is concerned 2: Blogging may distract employees

Presumably, if you fear that blogging as a distraction for the staff should also be uncomfortable with employees using the Internet for professional purposes, because after all, blogs are just websites. And as for e-mail? How long do your wasting people of improper or ineffective e-mail as a communication tool? Yet, e-mail and blogging are really just the reverse sides of the same coin.

Appreciate corporate blogging for what it is - an Internet-based marketing tool - and you will be ideally placed to explore its potential.

Corporate blogging is concerned 3: Blogs means negative feedback from customers

Effective marketing is based on customer intelligence. Giving customers a platform to express their opinion about your products or services, a corporate blog is invaluable for gathering customer insight, negative and positive.

The negative feedback also gives you the perfect opportunity to quickly resolve customer issues in an ultra-visible fashion. This will have a positive impact on people's feelings about the brand and its values.

In addition, customers will be unhappy seriously complain online if you have a blog or not. Better than they do on your company blog and through them (perhaps very popular) blog, or on Facebook or Twitter.

A business blog is a lightning rod for customer feedback, allowing you to monitor and respond quickly to complaints of any kind, instead of frantic fighting fires across the internet .......