Monday, August 27, 2012

Top 7 ways to get your site ranked higher in the Small Business Search Engine


OK, so you have your new website up and running. Your Small Business site looks great, but you need actual customers to make it worth your time. Sure you can pay for traffic, but that can cost a lot of money. Read on to discover 7 ways to get your site top ranking in search engines without paying for it.

The number one spot in the search results get 10 times more clicks than the number 2 spot. Point number two becomes 10 times more clicks than the number 3 and then fades after. If you are not on the front page to a minimum, the traffic will be very small, simply because people have no patience.

Here are 7 ways to optimize your website so that you get a higher ranking:

1. Change the name of your site's domain so that it contains the keyword you are targeting for optimization. There is no reason to include your business name in the domain name unless the trade name is famous enough that a customer would look for it.

2. Choose one keyword or phrase to optimize the page around. Search engines want to deliver targeted content, then you must give it to them.

3. Make sure you're using the keyword in the page title and also shows that the keyword within the first hundred words of body text.

4. Creating articles and content for the site, with links, so that will be more than just a sales pitch. The engine wants to give targeted content to their customers, not just sales pitches.

5. You must link to your site from other locations. Develop your own blog on a different site, talk about your industry and create links to the site you are trying to achieve the highest value.

6. You need to create fresh, frequently updated content. The engines like new content. They are trying to provide the freshest content for their readers. If you notice that the site is frequently updated, it will rank higher than those that do not.

7. Make sure not to use any "black hat" techniques that search engines would consider cheating. They're trying to do everything on a game plan and if you try to cheat the search engine on the move up, your website could get banned from the engine completely .......

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