Google AdWords - How to Build Click Through Rate History

Google AdWords is one of the most powerful marketing tools you will ever use. Every good internet marketing professional devotes the majority of their time to increase the size and quality of their list. AdWords is one of the best methods to use to build your list quickly.

In many pay-per-click systems the only determining factor in placement is the maximum bid price. In these systems, if you're willing to pay more than your competitor's ad will be placed over them. Google AdWords does not work that way and places your ad based on performance.

One of the criteria used by AdWords to determine the location and cost of advertising is the historical Click Through Rate (CTR). CTR is determined by how often your ads are selected in relation to how often they are shown. Ads with a CTR get higher placement and more at a lower cost.

AdWords keeps a historical record of your individual keywords, phrases, and groups beginning the first time you start using the system. This can be a challenge for new internet marketers.

When you open your Google AdWords account, you will have an absolute ZERO historical click through rate. The competition has used AdWords is leaps and bounds ahead of you and will always be the first ad placement while you are at the bottom of the totem pole. Most people only look through the first page or 2 of a search and if the ad is on page 3 that will not see it. This situation might seem like a "lose-lose", but do not worry, we're going to show you how to change things.

Keyword macros

Keyword macros are a feature of Google AdWords that allow you to create a dynamic ad copy. This feature allows you to view your ad as a user's search phrase exact title.

To use the macro function word all it takes is a little 'syntax:

{KeyWord: alternative title}

Using this syntax in your AdWords campaign will display the user's search as your headline. Google AdWords allows only 25 characters as a headline however and if the search exceeds this limit your alternate title will be displayed.

If you notice in the syntax above the K and W are in capital letters. This will cause the user's search not only become your headline, but the first letter of each word will be capitalized. This will make your ad stand out from those who do not use this macro.

Finally, using this macro will cause the title to be displayed in bold, another way to make your ad stand out from the rest.

How does this help build a historical CTR? Using search macro you will get much higher click through rate of standard titles. This is the fastest way to build historical CTR. If you keep your CTR high your ad will enjoy better placement and you can enjoy lower costs of the ads ....